Coca-Cola's AI Marketing, VR and Yacht Visualizations in 3ds Max

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Welcome back to 3D News, the newsletter for digital artists. Every week, I handpick the best links to ensure you stay ahead in the rapidly evolving digital landscape. 

How To Create Yacht Visualisations with 3ds Max

Ever wondered how to make yachts look like they belong in the water? Here's exactly how I used to do it working for Yacht Designers in Monaco. It's a fast way to get your model to sit realistically on your back plate. It covers camera matching and post-production. So basically from start to finish.

Why it matters: Being able to add 3d models into photography is a great skill to add, it will work with anything from products to cars, so take a watch.

πŸ“– Watch now!


WPP and NVIDIA Omniverse Help Coca-Cola Scale Generative AI Content

How Coca-Cola is Revolutionizing Digital Marketing. Coca-Cola, in collaboration with WPP and NVIDIA Omniverse, is leveraging generative AI to enhance its global marketing campaigns. This partnership allows Coca-Cola to produce hyperlocal, culturally relevant content at scale, utilizing NVIDIA’s NIM microservices for efficient and authentic 3D asset creation.

Why it matters: This initiative demonstrates the power of AI in creating tailored marketing content that resonates with diverse audiences, streamlining production processes, and maintaining brand authenticity.

πŸ“– Read the full article on NVIDIA Blog


Use AI to Enhance Your 3D Renders Fast!

Skillshare has featured my latest class on its AI & Innovation page.

It delves into techniques such as upscaling, relighting, and style transfer. It's free if you're a Skillshare member, and if you're not here's one month free!

Why it matters: As AI continues to revolutionize digital art, my hope is this class will keep you up to date with all the latest techniques and tools that actually work in production.

⌚ Watch it now!

P.S If you love it, feel free to leave a review on Skillshare


What’s New in Chaos Vantage 2, Update 5

Chaos Vantage 2's update 5 brings VR support via OpenXR, animated vegetation with procedural wind, support for rounded edges, and partial visibility for animated objects. These additions enhance performance, UX, and UI, making Vantage a more robust tool for real-time rendering and visualization.

Why it matters: These updates provide users with improved tools for creating realistic animations and interactive experiences, making it easier to produce high-quality visual content quickly.

πŸ“– Watch the full overview on YouTube



 
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πŸ“š Book: What I am reading The Future Normal: How We Will Live, Work and Thrive in the Next Decade *I write my notes up from all the books I read. Let me know if this would interest you in either writing or video form* πŸ˜€

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